With the shift of marketing techniques from traditional to digital, the process of consumer decision making has also changed beyond recognition. Jonida Xhema (2019) analysed the effect of Social Networks (Digital Marketing) on Customer Behavior, meanwhile analyzed customer loyalty, tolerance and experimenting in complex buying. Change in advertising trend after internet revolution. Assessing these two comparative ratios is extremely useful for marketers to gain insight into consumer behavior and how they should market their products. Digital marketing has transformed the marketing game and touched new heights, so much so that the ones who were not anywhere close to this field are now wanting to use this to promote their brand. The research focuses on e-commerce influence on consumer behaviour. Also, a lot of competitors misuse this by posting negative reviews on brand pages through fake accounts.This can be managed with a strong Online Reputation Management (ORM) Strategy, where interactions with the consumers can potentially convert their negative image to the positive. 1.5 Household Products of Direct Marketing 29 2 The Indian Consumer 33 2.1 Consumer Landscape 34 2.2 Maharashtra 37 2.3 Consumer & Consumer Behavior 39 2.4 Consumer as Family Member 41 2.5 Indian Women Consumer 44 3 Literature Review 45 3.1 History of Direct marketing 46 3.2 Direct Marketing: Advent in India 49 Since marketing is a part of people’s daily life, the purpose of our thesis is to demonstrate how marketing is impacting on customer’s behaviour. (M, N, & Chahar, 2013). Retailers employing both, online and offline sales channels have wide range of marketing tools available for them to be used in affecting consumer behaviour (Callen, 2009). "Consumer behavior is defined as activities It is a type of methodology that includes the study and classification of consumers according to psychological criteria and their attributes, such as attitudes, aspirations, opinions, interests, values, lifestyles, and personalities. Understanding customer behavior is critically important to understanding what drives your buyer to purchase your product and stay loyal to your brand. Here are a few key factors to look for when creating a marketing … Sales forecasts are used to estimate the expected amount of sales for a specific market throughout a specific period of time. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com. Consumers in the earlier days were very sceptical to change brands that they have been using all along. What pulls us in and what pushes us away is the difference between good and bad marketing. Consumer behavior has implications for marketers as they have the opportunity to utilize the situation of the consumer in the best possible manner to market the brand or the product (Pride & Ferrell, 2011). It is not so much consumer behavior as it is predictive consumer behavior. This refers to a set of processes and research techniques that help marketers and management teams better understand the external market. The marketing implications of the consumer decision-making process are essential to understand in order to maximize sales. However today, consumers are quick to switch brands provided the new one is offering better features. Consumer behavior includes the systematic process consumers go through in buying situations along with the frame of mind from which they enter the marketplace. Consumer behavior greatly affects supply and demand. All marketing decisions are built on assumption and findings of consumer behaviour. It studies the process consumers use to choose and dispose products and how this process impacts the world. In Bangladesh, the trend of Digital Marketing is just on the bloom. There is a positive impact of e-marketing on consumer decision making by providing a variety of options to the customers, product comparison, information screening, and dependability. Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune, Pepsi expands K-pop investment, appoints Blackpink as Apac brand ambassador, MS Dhoni takes Mondelez India's #OreoPlayPledge with daughter Ziva, Imperial Blue's 'men will be men' continues as Karan Wahi impresses women on road, Top 10 most talked about ads in 2020: Entropik Tech, National Creative Excellence Awards: Winners announced, JPMorgan Chase consolidates global media account with WPP and Dentsu. With the shift of marketing techniques from traditional to digital, the process of consumer decision making has also changed beyond recognition. 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