Gamification keeps your retailers motivated and on their toes, trying out new strategies to further improve the results of your trade promotions. Forecasting demand data, not so much. Trade Promotion Master™ offers the functionalities to radically improve promotional process based on the maturity of market and business needs. Automatic aggregation and allocation rationalize the data to all levels so users can make adjustments top down, bottom up,…, • Robust business rules and process flows & templates: Key business rules have been built into the solution to support the promotion management process • Allows for funds accrual and automatic matching of claims and deductions • Unifies reporting for BI, analytics, simulation, and optimization • Intelligent, Intuitive and flexible promotion management system makes it easy for account managers to enter promotions in an accurate and timely manner • Flexible liability reporting system enables trade finance managers to see planned, estimated and actual accrued liabilities instantly • Embedded real-time analytics allow account managers to see planned, estimated and actual spend. Point-of-sale displays or point-of-purchase displays are a trade sales promotiontechnique that put your brand on display in the store. However, the software can integrate with other systems such as retail management systems, supply chain systems, and logistics software. CODES (3 days ago) trade sales promotion examples - My Best Coupon Codes (6 days ago) (2 days ago) In a nutshell, trade promotion is a marketing tactic aimed at retailers by manufacturers, with the goal of increasing the demand for their products. Join over 55,000+ Executives by subscribing to our newsletter... its FREE ! It works for both your existing customers to make more purchases, and to attract new ones. At the same time AFS TPM Retail has the sophistication to also faithfully reflect existing mature processes, but at a lot lower cost of ownership than most other solutions. Point of purchase Oracle's Demantra is a best-in-class provider of demand management, sales & operations planning, and trade promotions management solutions. It also forecasts sales for different promotion combinations. It allows modeling new products based on the lifecycle of existing products. © 2013- 2020 Predictive Analytics Today. Your trade promotion strategy should include temporary price reductions to appeal to this segment of the shoppers. Going region wise will help you drive more sales at all the retailers you’re aligned within an area and also be able to show how accessible your products are. We offer a true end-to-end predictive trade promotion management solution combining zero touch planning, optimization and evaluation from a single point of entry. Most CPG companies in the developed markets today, have some form of Trade Promotion Management (TPM) tools. 2) Dealer contests – Dealers with maximum sales or window display are rewarded. Trade promotion can persuade the wholesaler, retailers or distributor to carry a brand, advertise or give a shelf space to the products of a particular company. One of the best ways to deal with trade promotion challenges is to use trade promotion management software. Trade Promotion Tools: Here the focus is more on the wholesalers and retailers as compared to the consumers, i.e. Additionally, some of them have to spend huge sums of money and a lot of time on promotions. In most cases, companies implement trade promotion management software as a standalone system. But what they also additionally provided in the advertisement, is a list of retailers that you could avail the offer at. GoSimple provides superior service in the claims/deduction management arena while providing a best in class software solution. I can help with supply chain optimization & more. Below are the major trade promotion tools- 1) Attractive terms of sale – take back offers, business on credit facility, price discount or allowance like free or extra units of the product to encourage the store manager to run the brand’s promotions. 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